Makeup techniques demonstrated in the studio

MAKEUP 101 CERTIFICATE / ONLINE BEGINNER COURSE

GOOD MAKEUP.
STARTS HERE.

Learn the essentials with Tara Cowles, from skin prep and a polished base to smokey eyes, liner and lashes.

START LEARNING↗

100% online · Self-paced · One year of access

100% ONLINESTART ANYTIMELEARN AT YOUR PACEOMI CERTIFICATE COURSE

The foundations start here

Build your
makeup confidence.

Curious about makeup artistry? Explore the essentials through five beginner-friendly modules, with step-by-step demonstrations and practical exercises to help you put each technique into practice.

01

Know your tools

Get familiar with makeup brushes and their uses, then learn how cleansing and skin preparation set the foundation for your application.

02

Develop your technique

Build on a basic makeup application with highlight and contour, smokey eyes, liquid liner and strip lashes. Replay demonstrations as you practice.

03

Bring it all together

Combine what you have learned in complete makeup looks, using guided practice exercises to explore how the techniques work together.

Inside Makeup 101

What you'll
learn.

Five modules take you from learning your tools to creating complete makeup looks. Open each module below to explore the techniques you'll practice.

01 · Tools & Skin Preparation
  • Makeup brushes, tools and their uses
  • Basic skincare, cleansing and skin preparation
  • Cleansing practice and a cleansing pattern worksheet
02 · The Basic Makeup Application
  • A step-by-step demonstration of a basic makeup application
  • Practice to help you build a smooth, balanced finish
03 · Highlight, Contour & Correction
  • Enhancing and correcting facial features
  • Highlight and contour techniques
  • Worksheets and practical scenarios to apply what you've learned
04 · Eyes, Liner & Lashes
  • Small and large smokey eye applications
  • Liquid liner and winged liner practice
  • Strip lash application
  • Client scenarios and practical exercises
05 · Creating Complete Looks
  • Three makeup look re-creation exercises
  • Practice combining the techniques you've learned throughout the course

Learning that fits your life

How your
course works.

Make time for makeup on your schedule, with online lessons you can revisit throughout your year of access.

01

EnroLl & get started

Receive immediate course access after enrolling. Work through the five modules at your own pace, with one year to learn and practise.

02

Watch & learn

Follow Tara's step-by-step video demonstrations alongside the course lessons. Pause, replay and revisit techniques whenever you need a refresher.

03

Put it into practice

Use worksheets and practical exercises to apply what you've learned. Practice is independent and is not graded. 

Tara Cowles, founder of Artists Within Makeup Academy

The artist behind your lessons

Meet Tara
Cowles.

Makeup artist, educator and founder of Artists Within Makeup Academy.

I've spent more than 30 years working in makeup artistry and founded Artists Within Makeup Academy in 2003. Helping beginners find their footing has been a rewarding part of my career.

In Makeup 101, I break down the essentials through step-by-step video demonstrations, so you can see how each technique works and practise it for yourself.

You don't need experience to begin. Bring your curiosity, make time to practise and build your skills one lesson at a time.

The Artists Within community

What they're
saying.

Excerpts from reviews of our graduates and industry collaborations.

“I have learnt so much from you”

Supreet Partal

Graduate

“I would highly recommend this school”

Rayshel Ludwar

Graduate 

“The artists are always professional, talented and personable”

Kathe Lemon

Avenue magazine · Industry collaborator

MAKEUP KIT OPTIONS

GET READY
TO PRACTICE.

You'll need suitable makeup products, brushes and sanitation supplies for your practical exercises. Choose the Master Makeup Kit with foundation minis or the Pro Makeup Kit with full-size foundations, or use suitable products and tools you already own. Both kits are optional and purchased separately from Makeup 101.

OMI Master Makeup Kit with all 20 brushes, eight 5 mL foundation minis, palettes, powders, lashes, mixing tools and a makeup case on a cream background

OPTIONAL · FOUNDATION MINIS

MASTER MAKEUP KIT

$399 CAD

Includes a 20-piece Pro Brush Set, Eight Luminous Cream Foundation Minis (5 mL each), two Concealer Trays and Palettes for Eyes, Lips, and Blush, plus Powders, Lashes, Mixing Tools, a Color Wheel and Small Pro Makeup Case.

An optional starter kit.The Master Makeup Kit is available for $399 CAD, purchased separately from your course. Includes eight foundation shades in 5 mL minis.
View Master kit contents

Case, brushes and tools

  • Small Pro Makeup Case
  • 20-piece Pro Brush Set
  • Plastic Mixing Palette
  • Metal Spatula
  • Color Wheel

Base and concealers

  • Luminous Cream Foundation Minis · 8, 5 mL each
  • Mineral Powder Foundation · 3: Blonde, Sand, Sunlit
  • Pro Corrective Cream Concealer Tray
  • Pro Cream Concealer Tray

Eyes and lashes

  • Elite Eyeshadow Palette · 35 shades
  • 10 Set False Lashes

Cheeks, contour and highlight

  • Pro Blush Palette · 10 shades
  • Pro Powder Contour Palette · 6 shades
  • HD Loose Bronze Powder
  • Pressed Illuminating Powder · 3: Champagne, Peach Bronze, Bronze

Lips

  • Pro Lip Color · 12 shades
Shop the Master Makeup Kit
OMI Pro Makeup Kit with all 12 brushes, four full-size 30 mL foundations, palettes, tools and a makeup case on a cream background

OPTIONAL · FULL-SIZE FOUNDATIONS

PRO MAKEUP KIT

$1,197 CAD

Includes our Deluxe Pro 12 Brush Set, four Full-size Luminous Cream Foundation shades (30 mL each), three Luminizing Cream Concealer shades, Face Primer, the 35-shade Elite Eye Palette and 12-shade Lip Collection Palette, plus Eye Base, Eye Liners, Lip Liners, Brow Shaders, Mascara, Lip Gloss, Skin Preparation, Tools, Sanitation Supplies and a Large Pro Kit Case.

An optional kit with full-size foundations.The Pro Makeup Kit is available for $1,197 CAD, purchased separately from your course. Includes four 30 mL foundations, skin preparation and sanitation supplies.
View Pro kit contents

Kit case, tools and supplies

  • Large Pro Kit Case
  • Alcohol Bottle
  • Water Bottle
  • Antibacterial Brush Cleaner
  • Disposable Mascara Wands
  • Latex Free Disposable Sponges
  • Q-tips
  • Puff
  • Stainless Steel Spatula
  • Clear Mixing Palette
  • Precision Lash Curler
  • Strip Lash Palette
  • Angled Lash Applicator Wand
  • Lash Glue
  • Cotton Pads

Skincare

  • Cleansing Makeup Remover
  • Foundation Face Primer

Brushes · 12 brushes

  • Jumbo Powder
  • Base Blender
  • Buffer
  • Detailed Powder
  • Round Cream
  • Detailed Crease
  • Oval Shadow
  • Shadow Blender
  • Mini Smudger
  • Detailed Liner
  • Angle Precision
  • Oval Lip

Base

  • Luminous Cream Foundation · 4 full-size shades, 30 mL each
  • Luminizing Cream Concealer · 3 shades
  • HD Translucent Powder

Brows

  • Blonde Brow Sculpt Pencil
  • Brown Brow Sculpt Pencil

Eyes

  • Eye Primer
  • Elite Eye Palette · 35 shades
  • Waterproof Gel Eyeliner Pencil
  • Gel Pot Eyeliner
  • HD Volumizing Mascara · Black

Cheeks

  • Ava Powder Cheek, Highlight & Contour Palette · 3 shades

Lips

  • Lip Collection Palette · 12 shades
  • Waterproof Gel Lip Pencil · Light
  • Waterproof Gel Lip Pencil · Deep
  • Lip Gloss
Shop the Pro Makeup Kit

All prices are in Canadian dollars. Both kits are optional and purchased separately from Makeup 101 tuition. Kit contents may vary with availability.

YOUR CERTIFICATION

A MILESTONE
WORTH SHARING.

Complete the Makeup 101 Certificate Program and receive your personalized OMI Certificate of Completion.

Your digital certificate includes your name, course title, completion date and certificate ID. Download it, print it or share it in your portfolio and professional profiles.

Awarded once course requirements are met.

AN INTERNATIONAL FOUNDATION

Our course content has been approved by an international awarding organization. OMI delivers this curriculum through self-paced online learning, with an OMI Certificate of Completion.

Study from your own country, at your own pace, with one year of online access.

OMI certificate background with the academy seal and Tara Cowles signaturePresented toYOUR NAMEhas successfully completed the requirements forMAKEUP 101
CERTIFICATE PROGRAMAwarded by OMI, Online Makeup Institute.Completed: DD/MM/YYYYCertificate ID: SAMPLE
Your digital certificate will include your personal completion details.

Your next step

Make time
for makeup.

Start with the essentials and build your skills at your own pace. One payment gives you a full year to learn, revisit and practice.

  • All five Makeup 101 modules
  • Step-by-step video demonstrations with Tara
  • Worksheets and practical exercises
  • Immediate online access after enrolling
  • One year of course access

Makeup 101

$197

One-time payment

 Enroll in Makeup 101 

100% online · Self-paced
Makeup kit sold separately.

A few helpful details

Before
you begin.

Your questions about getting started, learning online and preparing for practice.

Do I need any makeup experience?

No previous training is needed. Makeup 101 introduces the basics, with step-by-step demonstrations and practical exercises to help you build your skills.

When can I start, and how long do I have access?

You can start immediately after enrolling. You'll have one year of access from your enrolment date to work through the course and revisit the lessons.

Do I need to attend classes at set times?

No. Makeup 101 is self-paced, so you can watch the lessons and complete the practice exercises when it suits your schedule, within your year of access.

Do I need a makeup kit?

You need suitable makeup products, brushes and sanitation supplies for practical work. You may use suitable products and tools you already own, or choose one of our optional kits.

The Master Makeup Kit is $399 CAD and includes eight 5 mL foundation minis and a 20-piece brush set. The Pro Makeup Kit is $1,197 CAD and includes four full-size 30 mL foundations, 12 brushes, skin preparation and sanitation supplies.

Both kits are optional and purchased separately from Makeup 101 tuition.

Compare both makeup kits and view their contents

What do I need to study online?

A computer, tablet or smartphone with a reliable internet connection, plus your makeup supplies and a suitable space to practice.

How does Makeup 101 compare with your larger courses?

Makeup 101 is an introduction to the essentials, with five modules covering tools, skin preparation, basic application, highlight and contour, eyes and complete looks.

For more extensive training, explore our  Professional Makeup Artistry Certificate or  Master Makeup Artistry Certificate.

Are my assignments marked?

Makeup 101 is an introduction to makeup with independent practice. Worksheets and practical exercises are not individually assessed or graded, and personal critiques are not included in the course tuition.

Can I request personal feedback?

Yes. Optional personal feedback can be requested separately for an additional fee. Email [email protected] for pricing and availability before booking. This is optional and is not required to complete Makeup 101.

What certificate will I receive?

You receive an OMI Makeup 101 Certificate of Completion after completing the course requirements and paying your tuition in full. Paid personal feedback is optional and does not affect completion.

Who can I contact if I need help during my course?

Email [email protected] with your name, the email address you enrolled with and a brief description of the issue.

Makeup 101

Pick up
your brushes.

Start with the basics. Learn at your pace.
Make time to practice.

 Start learning 

One year of access · No experience needed